Working Parents Expect a New Employer Value Proposition

A growing number of school districts in the US have extended school re-openings or turned to online learning as a result of the Omicron variation. This has made an already horrible situation for working parents much worse.

Working parents are currently asking their employers for a new contract. According to a McKinsey study, working parents are more likely than their colleagues without children to have quit their jobs in the preceding two years. Which include concerns with returning to the workplace while struggling to find reliable childcare, weariness from the demands of working from home, and reevaluating their overall work-life balance. This is probably going to continue, particularly given the ambiguity surrounding the Omicron variety.

HR executives should pay close attention to the distinctive requirements of working parents and take into consideration developing customized work practices to meet those requirements, such as subsidizing child care and extending parental leave for new parents. Finally, employers can think about going beyond the bounds of workplace flexibility by giving all employees—not just parents—the option to reduce their workweeks to 60% or temporarily downshift to a less demanding position with the understanding that they can ramp back up when they are ready.

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